About us

WHERE ARE WE

We are based in the West Midlands as well as North West England with  the Herefordshire and Worcestershire borders office, if you came to our office this is what you'd see. Our view is lovely orchard nestling at the foot of the Malvern Hills and home to our 1400m2 roof lantern customer delivery centre.

Our North West base is a similar set up in Leyland with customer service guru's ready to help with your questions and give you support over the phone during installation.

WHO ARE WE

MEET BILL

 Co founder and technical product brains behind the operation is Bill Ascroft

Bill Ascroft

A keen family man, Bill enjoys nothing more than cooking paella for all his seven grandchildren, son-in-laws daughters and as ever behind every great man is his great wife Julia close at hand in the business units we operate from in the North West.

Although making time for family is a priority in the Ascroft home its has not stopped Bill using his business acumen.Having developed three start ups in the 80's and 90's into multi million pound businesses Bill was well placed on the cusp of the 21st century to build from scratch a software company that was later floated on the AIM and listed on the stock market.

Frankly that would have been enough for most entrepreneurs but Bill was ready instead for a new challenge, he started manufacturing in the home improvement sector and developed retail outlets.

Also pioneering in the renewable energy industry he developed business for leading names in the UK and together with co-founder Richard they formed in ECOBODS which launched/marketed world leading renewable energy companies into the UK and Bill put his engineering (BSc) know how to work as a government accredited energy assessor.

Bill and co founder Richard have worked together for over twenty years, have invested time and money in my companies they revolutionised the sales process in various industries.

Bill has made a success of businesses by focusing on the essential fundamental principal of quality engineering and is a champion of the MADE IN BRITAIN campaign.

MEET RICHARD

 Co founder and marketeer for the operation is Richard Williams

Richard Williams

With a passion for travel you will find Richard jumping at the first opportunity to get out of the office and get on the road. Together with his wife Swarni they travel between two homes, one in the Indian Ocean island of Sri Lanka with much holiday time spent touring Asia and when at work Richard is based in the Herefordshire office/factory unit and relishes life in the midst of the English countryside in the orchards he was brought up in.

After business studies at college Richard worked for a subsidiary of Blacks of Greenock but was soon headhunted by a fast growing to home improvement company, working in head office Richard became assistant marketing manager and got to grips with the industry.

Around twenty years ago Richard met his mentor Bill and became a manufacturers agent working for Bill and he later formed his own agency with a USA world leader and started the UK business from scratch. It became one of the fastest growth companies in the UK and with all credit Bill's input some other product range became the business focus and the internet marketing formula was born. The result is a turnover of over £100million for that business.

Now our experience as manufacturers agents allows us to combine internet know how with enduring supplier relationships and we bring a platform to connect buyers with sellers.

The only people not to relish this new business are the fat cats with larger sales organisations and huge expenses to cover.

Richard put's success in business down to getting people a better deal, allowing the best products to be sent direct to buyers who are installers or can find trusted local installation companies or tradesmen with the right know how and in some cases a property owner will undertake the work themselves.

Local tradesman and even the option buy glass sealed units locally helps to make the products highly competitive,

• HOW LONG HAVE WE BEEN IN BUSINESS? Our first home improvement sales for conservatories, porches and extensions was 1982
• CAN WE CONTACT YOU? Call 01886 880088 and simply ask for one of the directors

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